Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synth-pop, and classical music.
The video began with the chanting of the gospel-tinged record, and while the image of West was still, the camera pulled away from the digitized fixture to reveal multiple women, some saints and some sinners. The video was rife with religious references; Brambilla said the rapper admired his previous efforts, which combined sexual overtones with religious imagery.
"The whole idea of celebrity, the idea of power, the idea of sensuality in it, there's sexuality in it as well, and those were all kind of themes that I've explored in my work before. Once I heard the album, that was what clinched it, and I felt very much in tune with the message behind the music." Brambilla told MTV.
No comments:
Post a Comment